Now available; the 5th edition of the Economy of Meaningful Experiences!

Economy of Experiences sheds light on the fundamental process of change whereby society is currently searching for new forms of value creation.

Experiences are tremendously valuable for human existence

Since the emergence of the experience economy some 20 years ago, businesses and governments have increasingly focused on generating experiential value for their customers, stakeholders and citizens. The social, economic and technological context for this value creation has changed dramatically in recent years. In this thoroughly re-written edition of Economy of Meaningful Experiences, the authors have brought theories on experience economy up to date to match these new conditions. This is a visionary book. Its numerous examples and cases will inspire practitioners and students towards socially better ways of value creation.

Christian Jantzen, Professor Communication & Psychology , Faculty of Humanities, Aalborg University